Video Creates a Strong Brand

Video involves an entire strategy. If you do it, it has to be done well. In social media a brand has to play to their strengths. If you post things, it has to look good, it has to resonate with your audience. One of the most important items that the Obama campaign did was to have a video from a man who explained why the candidacy was so important to him. He said that before Barack ran, he could not honestly tell his daughter that she could be anything that she wanted to be. With Barack’s candidacy now he could say something like that.

A Page is created to create brand with your customers. The best way to create brand is have friends recommend the brand to other friends. One of the strongest means of recommendation is through a video. The video has to have high quality and done well to have the impact that a marketer wants in creating brand awareness. A marketer has to make a decision in their video strategy. Does the marketer make the video, or does the individual customer or supporter. Friends like to receive things from their friends, but if the video is poor, this is not good for the brand’s reputation. Personalized video were an important part of the Ford Fiesta Campaign, and the Obama campaign. Rihanna does both. On her page, she has videos from her concerts taken by individual fans that are not high quality. In social media branding, a marketer wants the customer to take possession of the brand. This creates brand. On the other hand, you want your page to have a high quality to it. Rihanna has other video that is professionally done to offset the poor videos.

The beauty of online video is that it is an important tool in creating a modern brand and yet it is simple, nowadays, to create a high quality video. As author Susan Guelius tells us, the process of creating videos for the social platforms has become less overwhelming thanks to technological advancements.